Viral Videos
Mallory Scudder | @MalloryScudder For businesses, creating a video that goes viral is like winning the lottery. Today’s social media platforms have made viral videos an important marketing tool. With...
View ArticleSummer TV Show Hashtags To Look Out For
Mallory Scudder | @MalloryScudder Summer is here, and with it comes the summer television show lineup. With so many shows how do you know what to watch? Hashtags have become such a popular tool in...
View ArticleBrands Give Random Acts of Kindness Via Social Media
Mallory Scudder | @MalloryScudder Social media provides companies with outlets to engage and interact with audiences on a personal level. To maintain a relationship with an audience, companies...
View ArticleLinkedIn Company Pages
Mallory Scudder | @MalloryScudder Perhaps no other social media platform name can be taken as literally as LinkedIn. In today’s business world it’s all about being part of the “in” crowd, the LinkedIn...
View ArticleTwitter’s Account-Suspending Spree
Mallory Scudder | @MalloryScudder Lately it seems Twitter is being, dare I say, temperamental. It has been on an account-suspending spree under the pretense of “cleaning up spam.” Don’t get me wrong; I...
View ArticleInstagram vs. Vine
Mallory Scudder | @MalloryScudder Up until a few weeks ago Instagram ruled the world of photo apps while Vine ruled the world of video. However, Instagram’s introduction of video services is a major...
View ArticleWhat to Expect in SEO in 2014
Google has never been transparent in how they rank, weigh, and chronicle data in their search page rankings. The weight of keywords over backlinks has never been officially ranked within the context of...
View ArticleINFOGRAPHIC: Leveraging the Power of LinkedIn
As the importance of LinkedIn grows in the professional world, it becomes more and more important for businesses to understand its power and how to use it to their advantage. Our team of Social Media...
View ArticleHow My Internship At SMD Changed My Life
Lauren Williamson | @Laurenew90 “So what are you going to do after you graduate college?” The question haunted every family gathering and social event I attended during my senior year of college. I was...
View ArticleHappy 10th Birthday, Facebook!
It is hard to believe that Facebook has been in our lives for a decade now. It has grown so much from its early days as “The Facebook” in college dorms. Today, it is an important aspect of our every...
View Article2014 Social Media Trends: Campaign Management, Social Advertising, and...
Brett Scantlin | @bscantlin39 Consumers – when is the last time you made an in-store purchase without doing comparison research? The answer is probably one or two years ago. As a consumer, you have...
View ArticleSocial Media Success: You Only Need “ONE” Customer
Laurel Simon | @mslaurelsimon Yes, you read this right. You really only need ONE customer to have a successful social media marketing plan this year. There is no way you can tailor your posts on...
View ArticleSocial Media Marketing For Valentine’s Day
Mary Gutierrez | @MaryyAlyssa Love is in the air and that means Valentine’s Day is almost here! You may already be prepared to market for Valentine’s Day, but if not, here are some last minute tips...
View ArticlePinterest Introduces GIFs
Micaela Wright | @caelawright12 Everybody loves a good GIF, especially if it has a cat in it. Pinterest announced at the end of January that GIFs will be integrated into the social media site. These...
View Article5 Brands With Trending Valentine’s Day Hashtags
Mallory Scudder | @MalloryScudder It’s Valentine’s Day!! The holiday brings in an average of $13.19 billion each year, according to StatisticBrain.com, which means that it is important for brands to...
View ArticleThe Path to Success
Clare Spaulding | @puyple Facebook has stood as a shining example of a social media platform where businesses, no matter the size, can flourish. And despite such success, there hasn’t been many...
View ArticleINFOGRAPHIC: Is Social Media Really 10 Years Old?
Okay, social media isn’t just 10 years old, but the social media that most of us know today turned 10. That would be Facebook, the name most of us think of when we hear the word “social media.” We have...
View ArticleTumblr for Business
Lauren Williamson | @Laurenew90 So you’ve signed up for Tumblr and are ready to start making an impact. Awesome! But before you start posting and reblogging at random, read over these tips to keep...
View ArticleThe Pope’s Guide To Social Media Etiquette
Renee Hansen | @Redeemed36 Pope Francis is a name known and highly revered all across the world, and after a radio message for World Communications Day in January, the man behind the name suddenly...
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